> it’s hard to develop new things in big organizations, and it’s even harder to do it by yourself. > a startup is the largest group of people you can convince of a plan to build a different future. A new company’s most important strength is new thinking: even more important than nimbleness, small size affords space to think. > Startups operate on the principle that you need to work with other people to get stuff done, but you also need to stay small enough so that you actually can. [[Zero to One]]