see AI not as a discrete machine, but as a cloud-based service you plug into Kelly describes this future vividly: > “The AI on the horizon looks more like Amazon Web Services—cheap, reliable, industrial-grade digital smartness running behind everything, and almost invisible except when it blinks off... You’ll simply plug into the grid and get AI as if it was electricity.” **Lesson:** Don't think you have to build a world-class AI from scratch (unless you are Google or IBM). ==The real opportunity lies in applying this new utility to existing processes to make them smarter. The innovation is in the application of AI, not necessarily the creation of it.==