Early on, use manual, often unglamorous or unprofitable methods to seed content, acquire initial users, and create engagement. This includes Flintstoning, strategic subsidies, invite-only curation, or hyper-focused community building. > "...the attitude in executing the launch should be “do whatever it takes”—even if it’s unscalable or unprofitable—to get momentum, without worrying about how to scale." Referring to Reddit's early days: > "In the early days, it was our job each day to make sure there was good content on the front page. We’d post it ourselves, using dozens of dummy accounts."