the hard side = the minority of users who will create disproportionate value (e.g., creators, sellers, developers). & make the network valuable for the "easy side" (consumers) > "Without this critical group, an atomic network will struggle to get off the ground. You might go so far as to say they are the most important group of users to start with..." The product must offer a compelling solution to a significant pain point for the hard side, making it indispensable ([[Authentic demand is the heart of successful innovation|Authentic demand]]) to them even when the network is small. ## Come for the tool, stay for the network "Come for the tool, stay for the networ” is one of the most famous strategies for launching and scaling networks. Start with a great “tool”— a product experience that is useful even for one user as a utility. Then, over time, pivot the users into a series of use cases that tap into a “network”—the part where you collaborate, share, communicate, or otherwise interact with other users.