> It's obvious in retrospect that this was a great idea for a startup. It wasn't obvious at the time. It's never obvious. If it was obviously a good idea to start Apple or Google or Facebook, someone else would have already done it. That's why the best startups grow out of projects that aren't meant to be startups. You're not trying to start a company. You're just following your instincts about what's interesting. [[Secrets that are contrarian to conventional wisdom are the basis of innovative businesses that provide unique value]] --> following your passion [[Passion is the greatest teacher]] [[Letting people have the freedom to pursue their passions help tackle our world's problems]]