#money No shame in making money "At the start, you create to make money. In the end, you make money to create." "The answer isn’t to reject money. Money is the lifeblood of society as we know it, and unless you want to hide off in the woods because your perception of money got the better of you, the only option is to merge purpose and profit." "Money is a neutral measure of value sitting between a person and a good or service. When money gets put into a person’s hands, the perception of value increases or decreases according to the good or service it is being exchanged for." > The greatest rebellion against a money-centric culture is to make more of it, with purpose. Almost every action has a money-related reason. Thinking this is bad is self-deception. ## Marketing > Persuasion inspires people to see how your creation improves their life. It's a positive-sum game. -- [[Purpose & Profit]]