> The history of progress is a history of better monopoly businesses replacing incumbents. > -- [[Zero to One]] Think of all the great inventions -- all of them are monopolies! > **Creative monopolists give customers more choices by adding entirely new categories of abundance to the world.** > Creative monopolies aren’t just good for the rest of society; they’re powerful engines for making it better. [[Achieving a creative monopoly and escaping competition by inventing something uniquely valuable (0 to 1) is the fundamental drive for innovation and basis for any successful business]]