#measure > Our culture, obsessed with numbers, has given us the idea that what we can measure is more important than what we can’t measure. > Pretending that something doesn't exist if it's hard to quantify leads to faulty models. You've already seen the system trap that comes from setting goals around what is easily measured, rather than around what is important. So don't fall into that trap. Human beings have been endowed not only with the ability to count, but also with the ability to assess quality. Be a quality detector. Be a walking, noisy Geiger counter that registers the presence or absence of quality. [[Measure what you value]] [[Stick with things that actually matter rather than relying on external measurement]]