Everybody has a product to sell. > But customers will not come just because you build it. You have to make that happen, and it’s harder than it looks. > -- [[Zero to One]] > The most fundamental reason that even businesspeople underestimate the importance of sales is the systematic effort to hide it at every level of every field in a world secretly driven by it. > -- [[Zero to One]] > It’s better to think of distribution as something essential to the design of your product. > -- [[Zero to One]] Finding the right sales channel ![[Sales and distrubition matter.png]]