Flowing forces a radical re-evaluation of what is valuable. When copies are free, you need to sell things that cannot be copied. - Immediacy: Offer early access, beta versions, or instant delivery. - Personalization: Tailor the service to each individual user. - Interpretation: Sell support, training, and expert guidance. - Authenticity: Provide certified, reliable, and secure versions. - Accessibility: Manage content in the cloud for seamless, multi-device access. - Embodiment: Create valuable live experiences (concerts, conferences, live support). - Patronage: Build tools that allow fans to support creators directly. - Discoverability: Become the trusted filter that helps customers find the best content.