The "Tipping Point" is when this process becomes repeatable, and the broader network effects (viral growth, increased stickiness, strong monetization) kick in, allowing rapid market-wide growth The chapter concludes by introducing strategies for reaching the Tipping Point, which will be explored in subsequent chapters: - **Invite-Only** (LinkedIn): Curating the initial network and leveraging viral duplication. - **Come for the Tool, Stay for the Network** (Instagram): Attracting users with single-player utility, then pivoting to network value. - **Paying Up for Launch** (Coupons): Subsidizing the hard side or demand to kickstart the network. - **Flintstoning** (Reddit): Manually filling network gaps until automation or organic growth takes over. - **Always Be Hustlin’** (Uber): Employing creative, decentralized, and localized tactics.