Trap: Success to the Successful— Competitive Exclusion Source: a reinforcing feedback loop that rapidly divides a system into winners who go on winning, and losers who go on losing The Way Out: - Diversification -- not quite a strategy for the poor though - Periodically leveraging the playing field -- to keep everyone in the game - e.g. anti-trust laws, taxation, policies that devise rewards for success that do not bias the next round of competition.