a good question = one that **“creates new territory of thinking”** and **“generates many other good questions.”** Science is a machine for expanding ignorance, not just knowledge. ([[Knowledge is Ignorance]]) > “The more disruptive a technology or tool is, the more disruptive the questions it will breed... It’s a safe bet that we have not asked our biggest questions yet.”** ==The next billion-dollar industry will not come from optimizing an existing process but from asking a question so profound that it reveals a massive, unaddressed need. The role of innovation is to discover the next great question.==