![[The Heart of Innovation.webp|300]] ## Deep Research [[<Deep Summary> The Heart of Innovation (Gemini)]] [[<Deep Summary> The Heart of Innovation (ChatGPT)]] ## Personal Takeaways > [!Core] > [[Authentic demand is the heart of successful innovation]] [[Pay attention to customer indifference as much as interest]] [[Specifc situation & context over customer characterisctics & profile]] [[Three levels of innovation -- informative, transformative, and formative]] ### Challenge [[Innovators & entrepreneurs are often hindered by their own knowledge & beliefs]] --> preventing them from recognizing authentic demand ### Solution Get in direct touch with reality through - [[Documented Primary Interactions (DPIs) -- Engaging Directly with Reality]] - [[Situation Diagrams -- Mapping the Customer's World]]