- 改变世界的前提是理解世界 --> Foundational undestanding - three world model - the interplay of matter, energy, & information - 微观:如何改变一个人的行为 (information & knowledge) - education - social media - 中观:如何引领一群人的行为 - management - 宏观:如何介入复杂系统的行为 - understanding systems - system leverage points