Google reduced the distance between a question and an answer to almost nothing. The AI shift is about collapsing a different gap: the one between an idea and its execution. Between knowing what to do, and getting it done. Effectiveness, then, becomes the critical measure. Not merely the possession of knowledge, but the capacity to translate it into a desired outcome. Imagine "Results-as-a-Service"—where the tools don't just inform, they begin to perform tasks that once required extensive human effort. What happens when knowledge is a commodity and the means to act are increasingly accessible via these powerful new levers? The bottleneck shifts. Scarcity is no longer primarily in information, knowledge, or skills. The scarce resource becomes agency & meaning. The clarity to define a worthwhile goal. The will to initiate. The judgment to guide the process, especially when the tools offer myriad paths to myriad outcomes. When the distance from idea to outcome is drastically reduced, the premium isn't on the mechanics of execution. It's on the "what" and the "why." AI compels us to become better architects of intent. The critical question shifts from "can it be done?" "how to do it?" to "what is worth doing?" And that, increasingly importantly, depends on us.