> Reputation is old. Personal brands are new. The art of turning a person into a brand is essentially the art of building a *projection* — a model of a person that you want to insert into other people’s heads. Reputation is what other people say about you, while personal brand is what you project about yourself. Ideally, the two are the same. But sometimes, they drift apart. ## 声誉是永恒的，个人品牌未必 People can project themselves as kind or thoughtful or smart on a medium that they control. But because careers last four decades on average, and because the number of people you interact with only increases with time, <u>reputations tend to win out</u>. Personal brand building takes continued effort, whereas reputation is simply the result of our actions over a long period of time. similar: [[Harnessing the power of trust and community to secure a competitive edge]]