Everybody has a product to sell. > But customers will not come just because you build it. You have to make that happen, and it’s harder than it looks. > The most fundamental reason that even businesspeople underestimate the importance of sales is the systematic effort to hide it at every level of every field in a world secretly driven by it. > It’s better to think of distribution as something essential to the design of your product. > -- [[Zero to One]] Finding the right sales channel ![[Sales and distrubition matter.png]] --- 在任何时候，说服别人出钱都是一个特别了不起的本事。往 往是这个本事，而不是技术，决定了谁当公司的 CEO。 ![[Screenshot 20251011 at [email protected]]] -- [[人比 AI 凶]] --- ![[Screenshot 20251015 at [email protected]]]