## 酒香不怕巷子深？ > New ideas are automatically resisted by the establishment, and to some extent justly... many a good idea has had to be rediscovered because it was not well presented the first time, years before!" > -- [[The Art of Doing Science and Engineering]] **完成一项伟大的技术工作，只完成了进度条的 50%；剩下的 50%，是你必须把它“推销（Sell）”出去。** 如果你不愿意建立强大的“输出接口”，你的伟大构想最终只会烂在硬盘里。 [[个人想法或作品的三个输出接口]] ## Distribution is part of the product Everybody has a product to sell. > But customers will not come just because you build it. You have to make that happen, and it’s harder than it looks. > The most fundamental reason that even businesspeople underestimate the importance of sales is the systematic effort to hide it at every level of every field in a world secretly driven by it. > It’s better to think of distribution as something essential to the design of your product. ## Finding the right sales channel ![[Sales and distrubition matter.png]] --- 在任何时候，说服别人出钱都是一个特别了不起的本事。往往是这个本事，而不是技术，决定了谁当公司的 CEO。 ![[Screenshot 20251011 at [email protected]]] -- [[人比 AI 凶]] --- ## 渠道 > 产品 ![[Screenshot 20251015 at [email protected]]]