> The thing I hate for a lot of companies of what they do is that they love talking in their own words, with their own concepts that they came up that nobody else understands. Like you just throw those big words but they don't mean anything to me. > > Talk in their language in their problems, what's the world that they are familiar with, what's problem did you solve, what does the new world really look like. > > Keep things aspirational while explaining clearly what the hell is this. -- Ryo Lee