https://youtu.be/wD9hMYbijDA?si=yGm1YbzxQrEVPfpO Approach 1: make 1000 people pay you 10$ Approach 2: make 10 people make you $1000 ### => How to make 20k or even more? offer two types of goods / services that make 10 people make you $1000 PLUS make 1000 people pay you 10$ > [!Summary] > Low value high quantity > Low quantity high value [[ToB vs ToC]] 赚钱的能力 = make (small) money out of anyone 的能力 make (big) money out of specific 企业/大客户的能力