> [!Deep Summary] > [[<Deep Summary> Zero to One]] [[<Raw Highlight> Zero to One]] ![[Zero to One.png|200]] A true thought-provoker -- especially the way it demystifies competition and monopoly. Avoiding competition isn’t cowardice; it’s the underlying drive behind true innovation --- ## My Atomic Notes ### Main Takeaway Seek contrarian truths & secrets -- [[Secrets that are contrarian to conventional wisdom are the basis of innovative businesses that provide unique value]] Achieve monoply and escape competition -- [[Escaping competition by inventing something new and creating a monopoly is the drive for innovation]] ### Other lessons [[The Power Law -- The Steep Distribution of Value|The Power Law -- The Steep Distribution of Value]] --> [[Focus over diversification]] [[The founding matters]] [[Sales & distribution matter]] --- ## Quote Cards [Click me to view all quote cards or download](https://jimmyzhang.pixieset.com/knowledgegarden/zerotoone/) ![[Zero to One-4.png]] ![[Zero to One-3.png]] ![[Zero to One-1.png]] ![[Zero to One-5.png]] ![[Zero to One-6.png]]